NBN is the world's media megacorp: Netcasts, sensies, threedee, advertising, analytics, and surveillance. If something is "true" for the masses, NBN probably framed it. Broadcast Square in New Angeles is its cathedral.

Through SYNC, NBN's infrastructure arm owns much of the physical/logical Network. Camdrones, field anchors, and "free" services trade privacy for convenience.

In Android: Netrunner, NBN's mechanical identity is tracing, tags, and controlling information—fiction matches: they always want the story, the data, and the audience.

Hooks: leaked Netcasts, manufactured consent, blackmail libraries, runners vs media ice (Hawk's Eye, Tollbooth).